Does The CMS Matter For Search Rankings?
According to Google, the content management system (CMS) used to create a website doesn’t affect its search engine ranking. Google is primarily concerned with the final result that’s displayed to visitors. Even if you use WordPress, Wix, Squarespace, or no CMS at all, you can still send the same signals to Google.
As per Mueller’s statement, Google search systems do not differentiate between websites based on their CMS. A CMS is simply one way of creating webpages, and the final result matters more than the means used to create it. Therefore, handcrafted webpages can be just as effective as those generated by CMS platforms.
In response to a question about whether specific content management systems (CMS) are better for SEO, Mueller from Google explained that all major CMS can create webpages that perform well in search results. There is no proprietary formula for SEO that only one CMS developer has access to.
According to Mueller, SEO is not a highly guarded secret, and the fundamentals of SEO are well documented. Anyone who understands SEO principles can achieve good results, regardless of the CMS they choose. All mainstream CMS platforms can include SEO elements and create pages that work well in search. Although there may be slight differences across different CMS, just like all webpages have minor differences, they all work well for search out of the box, or can be optimized easily with a few settings or plugins. Therefore, the choice of CMS for your website shouldn’t be the primary concern for your SEO efforts.
While it’s true that the CMS you use does not directly affect your search rankings, creating an optimized post is crucial to survive in the competitive online space. To make this process easier, WordPress offers several plugins that can streamline the SEO of your content. These plugins provide tools and features that can help you optimize your post without having to think about the technical details. With these plugins, you can easily add meta tags, descriptions, and keywords to your content, optimize your images, and analyze the readability and structure of your post. This saves you time and effort, allowing you to focus on creating quality content that engages your audience.
Therefore, while the CMS you use may not impact your search rankings, leveraging plugins and other SEO tools can help you stay ahead in the competition and increase the visibility of your content online.