Effective Ways to Use ChatGPT for SEO
ChatGPT took the internet by storm at the end of 2022, and its creator, OpenAI, already expects it to generate more than $200 million in revenue by the end of 2023
ChatGPT is still young, there’s plenty it can do now to help you in your SEO efforts.
Here are the most effective ways to use ChatGPT for SEO:
Generate Long-Tail Keywords:
ChatGPT can be used to generate a list of long-tail keywords related to your niche or topic, which can help improve your website’s search engine rankings.
Generate Meta Titles & Descriptions:
ChatGPT can be used to create engaging title tags & compelling meta descriptions that accurately describe your page’s content and encourage users to click through to your website.
Of course, don’t remove all the humanity from your copy. You still need the text to represent your brand’s tone and voice, so always be sure to touch things up yourself. In addition, if there are specific keywords you know you want to target, be sure to add those there yourself.
Create Blog Post Outlines:
ChatGPT can be used to generate outlines for blog posts that include relevant subheadings, topic ideas, and keywords.
Answer Frequently Asked Questions:
ChatGPT can be used to answer commonly asked questions related to your industry or niche, which can help improve the quality of your website’s content and provide value to users.
Along with some basic SERP FAQ research and help from a tool like AnswerThePublic, you can create a list of questions that you can build content around.
Build Content Around Certain Topics:
With the help of ChatGPT, we can plug the keywords in, give it a topic to work with, and let it write me some content to use.
Digital marketers need to be extra careful here, however, when using ChatGPT for writing prompts. Not only can information be inaccurate, but you want to avoid any chance of plagiarism from other top sources online.
So, use ChatGPT to get your content started for you to refresh with your own unique voice.
AI copywriting is only going to improve with time, as will the quality of content. It’s best you get comfortable with it yourself to keep ahead of the competition.
ChatGPT can be used to research your competitors and identify their target keywords, content strategies, and backlink profiles.
Generate Link Building Ideas:
ChatGPT can be used to generate ideas for link building opportunities, such as broken link building or guest posting on relevant websites.
Analyze SERP Features:
ChatGPT can be used to analyze search engine results pages (SERPs) and identify features such as featured snippets, local packs, and knowledge panels that can help improve your website’s visibility.
Generate Schema Markup:
Schema markup is a type of structured data that helps search engines understand the content on your website. ChatGPT can be used to generate schema markup for your website by providing information about your business, products, services, and other relevant information.
Create Local SEO Content:
ChatGPT can be used to generate content ideas for local SEO, such as location-based keywords, directories, and listings.
Help With Spelling/Grammar Checks:
After you’ve written out some copy, paste it into ChatGPT and have it pick out any spelling or grammatical errors that might exist.
I took ChatGPT’s lead and built out some content about the benefits of my online banking service. ChatGPT found and corrected my clumsy typing with ease.
Overall, ChatGPT can be an effective tool for improving your website’s SEO, but it’s important to use it in conjunction with other SEO best practices and strategies to achieve the best results.
About the Author:
Head of SEO
Aswini has 8 years of experience working in SEO from large health care industry’s to small start-up businesses.