How many sections should your real estate project’s landing page have?
I’ve seen pages with 10 section and I’ve seen pages with just a form?
What works best? You should find out for your self.
With AB testing.
You should ideally start with 4-6 sections with various details about your project.
It should be long enough to grab people’s attention, create an interest, then a desire to own and compel them to take action.
This is called the AIDA Framework and is a tested and trusted approach towards all things advertising.
More on the AIDA Framework later.
You should also test multiple landing pages with variations of content, images and flow.
You can also use tools like Microsoft clarity to see how people are interacting with your page and evolve your design.
It’s quite easy, but if you are having a hard time, email me at firstname.lastname@example.org