The Beginner’s Guide to Keyword Research and Mapping

Keyword research and mapping are two essential components of search engine optimization (SEO). Both play a critical role in helping businesses increase their online visibility, attract more traffic, and generate leads. But for beginners, keyword research and mapping can be quite confusing. In this beginner’s guide, we’ll take a closer look at what these terms mean and provide some tips for conducting keyword research and mapping.

What is Keyword Research?

Keyword research is the process of identifying the keywords and phrases that people use to search for content online. These keywords and phrases are crucial because they help search engines understand what your website is all about. The better you understand the keywords that your target audience uses, the better you can optimize your content to meet their needs.

To conduct keyword research, you’ll need to use keyword research tools like Google Keyword Planner or SEMrush. These tools will help you discover the most relevant and high-volume keywords in your industry or niche. Once you have a list of keywords, you’ll need to analyze them to understand their intent and search volume.

What is Keyword Mapping?

Keyword mapping is the process of assigning keywords to specific pages on your website. This is important because it helps search engines understand what each page on your website is about. By mapping keywords to specific pages, you can ensure that each page on your website is optimized for a particular set of keywords.

To create a keyword map, start by analyzing your website’s structure. Identify the different pages on your site and group them according to their topic. Then, assign the relevant keywords to each page based on its topic. It’s important to ensure that each keyword you assign is unique to each page. Avoid assigning the same keyword to multiple pages, as this can lead to keyword cannibalization and hurt your SEO efforts.

Tips for Conducting Keyword Research and Mapping

Start with broad keywords

When conducting keyword research, start with broad keywords that are relevant to your industry or niche. Use keyword research tools to identify the most popular and high-volume keywords. Once you have a list of broad keywords, you can use them to discover more specific, long-tail keywords.

Analyze your competitors

One of the easiest ways to discover new keywords is to analyze your competitors’ websites. Look at the keywords they’re targeting, the content they’re creating, and the pages they’re optimizing. This can help you identify gaps in their keyword strategy that you can capitalize on.

Use long-tail keywords

Long-tail keywords are specific, low-volume keywords that are highly relevant to your business. While they may not drive as much traffic as broader keywords, they’re more likely to convert into leads or customers. Use long-tail keywords in your content and assign them to specific pages on your website.

Keep your keyword map up-to-date

Keyword mapping isn’t a one-time process. You’ll need to update your keyword map regularly to ensure that your pages are optimized for the right keywords. Keep track of changes in your industry, updates to search engine algorithms, and changes in user behavior.


Keyword research and mapping are essential components of SEO. By understanding the keywords that your target audience uses and mapping them to specific pages on your website, you can improve your online visibility, attract more traffic, and generate leads. Follow these tips to conduct effective keyword research and mapping and stay ahead of the competition.

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