What is the AIDA framework?
The AIDA framework is one of most well recognized frameworks. It can be be applied to ad campaigns and websites.
This model describes the 4 stages that people go through before making a decision to purchase your product.
If you like history like i do, you’ve love to know that the AIDA framework was developed in 1898 by American Business Elias St Elmo Lewis
The A I D A in AIDA stands for Attention, Interest, Desire, Action
Effective communication in each of the these stage will take your potential customers from wanting to know more in the Attention stage to purchasing your product in the Action stage.
In the Attention stage, you want your customer to ask themselves what is your product is about. This is usually achieved by creating an engaging ad.
In the Interest stage, your content should make your potential customer like your product or brand
In the Desire stage, you customers should move from liking your product or brand to wanting to buy.
In the action stage, your customer should purchase your product.