The Practical Guide to On -Page SEO for Beginners

On-page SEO (Search Engine Optimisation) is crucial for improving the visibility of your website on search engines. Here’s a practical guide for beginners to help optimise your web pages for better search engine rankings

• Keyword Research
  • Identify relevant keywords related to your content using tools like Google Keyword Planner, SEMrush, or Ahrefs.
  • Choose keywords with a balance between search volume and relevance to your content.
• Title Tag
  • Include your target keyword in the title tag.
  • Keep it within 50–60 characters to ensure it displays well in search results.
• Meta Description
  • Write a compelling meta description that summarises your content.
  • Use the target keyword and make it enticing for users to click.
• URL Structure
  • Create SEO-friendly URLs that include your target keyword.
  • Keep URLs short, descriptive, and easy to read.
• Header Tags (H1, H2, H3, etc.)
  • Use header tags to structure your content logically.
  • Include your target keyword in the H1 tag (main heading).
• Keyword Placement
  • Naturally, incorporate your target keyword throughout the content, but avoid keyword stuffing.
  • Use variations of your keyword to make the content more natural.
• Content Quality
  • Create high-quality, valuable content that satisfies the user’s intent.
  • Aim for comprehensive and in-depth coverage of the topic.
• Image Optimisation
  • Optimise images by compressing them for faster loading times.
  • Use descriptive file names and include alt text with relevant keywords.
• Internal linking
  • Link to other relevant pages on your website using anchor text that includes keywords.
  • This helps distribute link equity and improves the overall structure of your site.
• External Linking
  • Link to authoritative and relevant external sources.
  • This can enhance the credibility of your content and improve search engine rankings.
• Mobile Optimisation
  • Ensure your website is mobile-friendly for a better user experience.
  • Google gives preference to mobile-friendly websites in its search rankings.
• Page Loading Speed
  • Optimise your website for fast loading times.
  • Use tools like Google PageSpeed Insights to identify and fix speed issues.

• Social Media Integration
  • Share your content on social media platforms to increase visibility.
  • Social signals can indirectly impact search engine rankings.
• User Experience (UX)
  • Prioritise a user-friendly design and navigation.
  • A positive user experience can lead to lower bounce rates and higher rankings.
• Regular Content Updates
  • Update your content regularly to keep it relevant.
  • Search engines often favour fresh and up-to-date content.
• Schema Markup
  • Implement schema markup to provide additional information to search engines.
  • This can enhance the appearance of your search results with rich snippets.
• Analytics and Monitoring
  • Use tools like Google Analytics and Google Search Console to monitor your website’s performance.
  • Analyse user behaviour, track keywords, and identify areas for improvement.

By following these on-page SEO practices, you can enhance your website’s visibility in search engine results and provide a better experience for your audience. Keep in mind that SEO is an ongoing process, and staying updated on industry trends and algorithm changes is essential.

It’s quite easy, but if you are having a hard time, email me at aditya@denary.agency