Insight is Everything in Copywriting
Copywriting is an art form that requires more than just good grammar and a way with words. It’s about being able to communicate a message in a way that resonates with your ta
Crafting a Call to Action: Tips for Writing CTAs
When you are marketing, a call to action (CTA) is one of the most important elements that persuade potential customers to take action in their consumer journey. A CTA is essentiall
Rise Above the Social Media Noise with Post-Boosting
Let’s face it, social media can be a bit like standing in the middle of Times Square during rush hour—it’s crowded, noisy, and everyone is dying for your attention. A
From Likes to Sales: Is it Influencer Marketing or Influencer Magic?
The buzzzz around Influencer Marketing is real, ladies and gentlemen! With close to 692 million internet users in India, big and small brands are collaborating with influencers to
5 Areas Where Copywriting Can Help the Healthcare Industry
Copywriting is a tool used by brands and marketers to convince their ideal customers to make a purchase, use their service, or gain knowledge from the content. Being able to convey
Less is More: The Art of Minimalism in Copywriting
In marketing, clear and concise communication is one of the most essential things. Why is that? Your audience doesn’t want to see long-drawn explanations on your website or your
Is Content Writing the ‘Write’ Choice for You?
In the digital era that we live in, content is king. From the TV ads that your grandma still watches to the nail biting thrillers or heartwarming rom-coms you binge watch on Netfli
What is the AIDA framework?
The AIDA framework is one of most well recognized frameworks. It can be be applied to ad campaigns and websites. This model describes the 4 stages that people go through before mak
Build a funnel for each of hospital’s specialties
I love building funnels. I’ve seen so many clinics and hospitals just create a landing pages or service pages and drive traffic to these pages using ads, SEO and other chan
How to get Google to crawl your hospital’s new webpage?
So you just launched a new page on your hospital’s or clinic’s website. Whats next? Should you wait for Google to crawl your new page? Should you? Here’s a few steps to