Video Marketing: Boost Your Brand Awareness
In the digital world, we practically live through our screens, watching videos all day. What does this mean? This implies that video marketing can be one of the most effective ways
Content: The Fuel that Powers the Digital Revolution
Let’s be real: scrolling through the endless void of social media can be a snoozefest. But have you ever stumbled upon something that made you stop, watch, and feel genuinely
Stop Scrolling, Start LOL-ing : The Motto of Moment Marketing
How do you know that RRR won the Oscar for Naatu Naatu, that Blinkit delivers orders in 10 minutes, or that Pique cheated on THE Shakira? Pfff, not through the newspaper, of course
Insight is Everything in Copywriting
Copywriting is an art form that requires more than just good grammar and a way with words. It’s about being able to communicate a message in a way that resonates with your ta
Crafting a Call to Action: Tips for Writing CTAs
When you are marketing, a call to action (CTA) is one of the most important elements that persuade potential customers to take action in their consumer journey. A CTA is essentiall
Rise Above the Social Media Noise with Post-Boosting
Let’s face it, social media can be a bit like standing in the middle of Times Square during rush hour—it’s crowded, noisy, and everyone is dying for your attention. A
From Likes to Sales: Is it Influencer Marketing or Influencer Magic?
The buzzzz around Influencer Marketing is real, ladies and gentlemen! With close to 692 million internet users in India, big and small brands are collaborating with influencers to
Less is More: The Art of Minimalism in Copywriting
In marketing, clear and concise communication is one of the most essential things. Why is that? Your audience doesn’t want to see long-drawn explanations on your website or your
Is Content Writing the ‘Write’ Choice for You?
In the digital era that we live in, content is king. From the TV ads that your grandma still watches to the nail biting thrillers or heartwarming rom-coms you binge watch on Netfli