Resources
Field notes from the team
Essays, playbooks and frameworks from the people doing the work.
AEO8 min read
The AEO playbook: how to be cited by ChatGPT in 90 days
A practical, citation-first playbook for becoming the answer AI engines give.
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SEO6 min read
Why your #1 Google ranking no longer drives traffic
AI overviews are eating the click. Here's how to rebuild your funnel around it.
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Paid5 min read
The senior-pod model: why % of spend is a broken incentive
And what to charge instead so your agency is rewarded for ROAS, not waste.
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AEO7 min read
Schema for LLMs: the 6 entities every brand should ship first
The structured data work that moves the needle on AI citations.
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Social9 min read
Reels-first calendars: a 90-day framework
How we plan, ship and report on social calendars for 20+ brands every month.
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Branding6 min read
Identity systems that earn trust before the first call
What separates premium-feeling brands from forgettable ones.
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